How To Get Found Online – An Introduction to Digital Marketing
The internet is the most popular place for people to find products and services. As a brand and as a business, you want to be there when people search for you.
In this course, I will show you the various ways to help you get found online and attract more customer and leads through your digital presence:
How SEO, search marketing, email marketing and social media fit in with your overall marketing strategy
Choose the social platforms that are crucial to your business and tailor your message across platforms
The importance of ‘blogging’ and content marketing
Create shareable content to grow and maintain engaged social audience
A checklist of SEO essentials
Paid search (Adwords) and search engine marketing – is it right for your business?
Case studies and relevant examples
No software or previous knowledge is required for this course.
Let’s dive in! Hope to see you in the class.
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